You finish a project. The client loves it. Maybe they even cried.
That's not a sales strategy. That's a slot machine.
A pipeline is a fuse. I help you build one and light it on purpose.
Three things, in order. Each one feeds the next.
01 · Value proposition
Why people actually hire you
Every agency shows off great work. So does every one of your competitors. We dig into your past wins and find the real reason clients chose you. Hint: it's rarely the reel. It's usually the process they didn't have to suffer through.
Once that's clear, your outreach lands with the exact people who have the problem you solve.
02 · Prospecting playbook
Get a "no" as fast as possible
Prospecting and sales are two different skills, and treating them like one job is why you hate both. I build you a playbook: who to target, what to say, and how to disqualify fast so you only spend real time with real opportunities.
Built right, it's something you can eventually hand to a hire instead of carrying yourself forever.
03 · Sales process
The proposal becomes a formality
We map your customer journey into clear stages with qualification at every step. You stop writing proposals for tire-kickers, stop giving away your best ideas for free, and start walking into meetings as the expert instead of the order-taker.
Revenue stops being a mystery and starts being math.
When every stage qualifies, your close rate climbs as prospects move down the fuse. Unqualified leads exit early instead of eating your week, and you can finally forecast.
Actual stage close rates from a client-built process
"So much of my success today is attributed to how Jimmy helped me through this whole sales journey. The proposal at that point is just a formality."
Ryan Koral — Founder, Tell Studios · 20+ years in video production
I'm Jimmy. I am Combustible.
Nearly 20 years in business development, inside agencies and alongside the founders who run them. I started Combustible for one reason: creative businesses are full of people who are brilliant at the work and allergic to selling it.
The fix isn't becoming a different person. It's having a process you control, so the fire grows on purpose instead of by accident. When you work with Combustible, you work with me. No account managers, no junior team, no handoffs.
Connect with me on LinkedIn →Ready to stop guessing where your next client comes from?
Book a free 15-minute call. Worst case, you walk away with one idea that sharpens your pipeline. Best case, you never panic-post your portfolio again.
Book a free 15-minute callFirst, one question. What does your current sales process look like?
What process? It exists, but it's all in my head Documented, but not working Solid. Looking to scale